Formulating An Effective Article Marketing Strategy

Are you looking for a tried and proven method of improving your online presence? In order to succeed in today’s business landscape, it has become necessary to expand your web presence to be seen by prospective customers. Generating awareness for your business may prove difficult especially if you’re just getting started. But if you want a full proof way of driving targeted traffic, then you should learn how to set up an effective article marketing strategy.

Since the release of Panda, Google has shown repeated emphasis on unique, quality content. All their algorithmic updates are geared toward providing their users with the most relevant and highest quality content pertaining to their queries. The main problem is that many marketers churn out articles for the sole purpose of pointing backlinks to their website. It’s worth understanding that article marketing doesn’t simply entail creating a lot of content and publishing them on article submission sites.

When formulating your strategy, always keep in mind that your goal is to improve your search visibility This is done by publishing high quality posts on your website and getting your other content published on other relevant platforms. This can prove to be a great way to obtain traffic from long tail keyword searches and attract links to your website in a natural fashion.

To get started with article marketing, your first order of business is to compile a list of topic ideas revolving around your website. Make sure that your content aligns with your goals. Whether you want to sell a product, grow your email list, or simply build your online reputation, take the time to find the right content that helps you inch closer toward your objectives.

A great way to find topic ideas is doing keyword research. The Google Keyword Planner is a free tool that lets you find the most searched for keywords by prospective customers. You can start by entering your main target keyword and letting the tool show you either relevant search terms. From here, you can do further research and see whether you can expand on the keywords that receive a decent amount of monthly searches.

When it’s time to craft the content, prioritize posts you will publish on your website first. There is no use to reaching out to other webmasters in an attempt to earn backlinks if your website doesn’t have high quality content. Even if you manage to rank highly on Google, you can’t expect your visitors to convert without providing them anything valuable.

Throughout the process, it’s necessary to connect with other webmasters in your niche. Building a solid relationship with other marketers puts you in the best position to attract incoming links. One way to do this is to be active in social media platforms and look for influencers in your niche. While you’re at it, make sure to grow your following and share all the posts you publish on your social profiles. This helps drive instant traffic to your new posts, generating attention to them and increasing the likelihood of more people reading your content.

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